Chivalri Culture Exchange

This is a small company, it lacks some rules and regulations in several ways. But it is the lack that is my chance. It gave me a lot of opportunities to explore management methods and establish some work regulations throughout the team. Below are all the challenges I encountered when I first took over this project.

• For a complex project, it is necessary to complete the product design and participate in the design of the content architecture. How to carry out project management appropriate?
• How to use the background
• Some problems will only show up after solving obvious problems. How can I ensure efficiency and avoid duplicating work?
• Since more people are involved in the project, and I am not the first leader, How can I collaborate and communicate with people from other departments?
• I lack experience related to marketing, How can I complement these skills and make content architecture successful?

After solving all above challenge, I delivered an Wechat Official Account platform that offers Chinese User user experience during the dealing, which focus on 4 main function. I'm flattered by the final test results.

It is super challenged for me at this part. This is very first time I lead a cross-functional team. I need lots of support from marketing team, sals specialty, etc. I know that in order for the whole team to be effective, I need to develop a plan that is specific, implementable, measurable, flexible, and it should have transparent resource allocation, and clear responsibility before we started.

When I made the plan, I started from determining our Key Result. And then I split it out into several the key step, and each corresponding support from relevant personnel.

Two dimensions: UX and project management. This will maintain the team to be clarified and focus. This ensures that both user experience and project organization are given the attention they deserve, ultimately leading to a more successful outcome.

The entire project is divided into two stages.

• The first stage focuses on discussion and positioning. This also helped me to manage the expectations of all sides into one table.
• After the problem statement and the key content structure and is determined, the second stage is reached which is focused on execution. Agile development is a good methods. Having different functional colleagues working in parallel also ensure the all the deliverables get online as quickly as possible.

After dividing the whole project into several tasks, it's easier to recognize which corresponding team should be involved in these tasks. Clarifying the responsibility and the time schedule to make sure each team colleagues have the same awareness or expectation on the table.

Although The leading companies in China's study abroad industry cover a wide range of people, our company has always been rooted in market segments. Our clients are also very targeted. Therefore, We use big data report only as an auxiliary method.

Obejective:

• What the approximate scope of our users is?
• What is the problem space's range?
• Does the assumption about need exist?
• What kind of product shall we target?

Method 1:
Currently user Quantity Data which concludes by Chivalri themselves.

Method 2:
Questionaire with Former customers of Chivalri.
Participants: 10 former customers.

Although we do not use top companies as reference, there are several companies that also segment the market for their functions, which are worthy of our analysis.

Obejective:

• What their information architecure? Why they design it like this?
• What are the main user contexts under that features?

Qualities of Competitor:

• Leading Company in this industry in China

With results of secondary research, I designed a interview questions, and asked 10 participants who've met the standards of Persona 1.

Objective:
For Deeper understanding about the goals, needs motivation and behavior of users.

Method: Questionaire, affinity map
Tool: Miro
Participants: 10 participants

After finished the interview, I also invited every participants to did an cart sorting for me. They need sort out groups of information and also make them order as importance.

Objective: Knowing what imformaiton the user most value in choosing services process

Method 1: Cart Sorting
Tool: Optimalwork shop
Participants: 4 user who met 1st persona

The most thing which struggle me in this stage is expand the function. Finally, I decided to use the "User FLow" tech, which simulate the user actions and describe what users do at each step choose what the user needs to do to meet the goal.

After I got the flow, I almost get the list of pages that I need and the relationship between those pages. Each page has an objective description which can help me sketch them.

I use the two tech to help me to get the right sketch.

Method 1: low Fidelity & Prototype
Tool: XD
During the wireframe phase, I applied more detail to each component of each page and designed a clickable prototype.

Method2: Usability test
Changes:

• Redesign the Item details pages, add more card groups, simplize the nav bar
• Add success button on the successfull pages

View Usability Test Records

View Iterated Low-fidelity

When I started figuring out "what would CHIVLARI look like?" Having "Celine"Persona in mind, I'm also thinking about what qualities and thought this brand trying to convey.

After the careful and validated low-fidelity iteration and branding, the first high-fidelity prototype was completed very quickly. But we still invites 3 users to use it, for finding new improvments.

Method: 1-to-1 recruiting
Tools: Lookback
Participant: 5-10

Main Insights through testing:

After finished whole design ,we did get some excited result from users: