Reference-Driven Creation
A five-stage concept-to-delivery pipeline with model-per-shot-type selection across Midjourney, Kling, Runway, Seedance and Sora.
Dreamina (ByteDance) · Creative PartnerPortfolio ’26
A Product Designer based in the San Francisco Bay Area.
Designing AI products end to end — from research and design systems to shipped, human interfaces.
Selected Work
A selection of UX and product projects I’ve worked on, from concept to launch.
AI
Running end-to-end AI production pipelines and backing design decisions with funnel data.
A five-stage concept-to-delivery pipeline with model-per-shot-type selection across Midjourney, Kling, Runway, Seedance and Sora.
Dreamina (ByteDance) · Creative PartnerJSON-structured prompting — camera, light, material and rhythm as separate fields — that turns generative video from lucky one-offs into a stable production process.
Dreamina (ByteDance) · Creative PartnerA 2,222-line custom Figma plugin that automated the cleanup of a 19,020-node file — 423 component masters down to 27 canonical ones.
Friant & Associates · Lead AI Product DesignerJournal
Notes on UX process, design systems and research, published on Medium.
Lab & Studio
Posters, illustrations and visual experiments — expressing an idea by building the aesthetic logically.
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